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HomeMobile SEOTikTok's New Software Provides Companies Useful Viewers Insights

TikTok’s New Software Provides Companies Useful Viewers Insights


A brand new enterprise software from TikTok uncovers viewers insights that may help with planning paid and natural content material methods.

Geared toward advertisers, the viewers insights software resides in TikTok Advertisements Supervisor. Nonetheless, you don’t have to pay for promoting to make use of it.

The software’s insights might help information natural and paid content material plans, as they’re based mostly on information from all customers throughout TikTok. You possibly can discover person pursuits, behaviors, and demographics to search out new methods to achieve your clients.

Considered one of its extra intriguing options is the flexibility to discover the highest ten hashtags your viewers engages with. You can begin appending these hashtags to your movies to shortly and simply enhance engagement.

Additional, you possibly can outline your personal viewers and filter info utilizing a sturdy set of filters.

Right here’s extra in regards to the information supplied by TikTok Viewers Insights.

TikTok Viewers Insights In TikTok Advertisements Supervisor

Accessible by way of TikTok Advertisements Supervisor, TikTok Viewers Insights gives aggregated details about customers which were lively throughout the final 30 days.

Get to the software by going to Advertisements Supervisor, deciding on “Reporting” within the prime navigation menu, and clicking “Viewers Insights.”

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

Outline Your Viewers

Begin configuring your viewers by using the panel on the left.

You possibly can outline your viewers by customizing the next filters:

  • Places
  • Languages
  • Demographics
  • Pursuits & Behaviors – consists of optionally available sub-filters:
    • Advert Curiosity Classes: Refine your viewers by individuals who have interacted with particular classes of advertisements.
    • Video Interactions: Refine your viewers by individuals who have considered and engaged with movies.
    • Creator Interactions: Refine your viewers by the varieties of creators they’ve interacted with.
    • Hashtag Interactions: Refine your viewers by individuals who’ve watched movies with a particular hashtag.
  • Gadgets

Viewers Overview

The primary tab you’ll see after defining your viewers is the viewers overview tab.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

Within the viewers overview tab, you possibly can view the next composition of your viewers:

  • Age
  • Gender
  • Nation
  • State
  • System OS
  • System Costs (USD): System value is simply out there in USD.
  • High 10 pursuits
  • Backside 10 pursuits

Viewers Pursuits

Beside the overview tab is viewers pursuits, the place you possibly can uncover what varieties of content material and advertisements your viewers engages with.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

The pursuits tab consists of these sections:

  • High Hashtags: View the highest 10 hashtags that resonate along with your viewers.
  • Advert Curiosity Classes: See the classes of advertisements your viewers has interacted with.

Obtain Viewers Knowledge

Simply recall the viewers insights you uncover utilizing the “Export All” perform. This may obtain the info into Excel so that you can entry anytime.


Supply: TikTok

Featured Picture: Diego Thomazini/Shutterstock



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