Telegram has amassed over 700 million month-to-month energetic customers and is rolling out a premium tier with further options as the moment messaging platform pushes to monetize a portion of its giant consumer base. The agency didn’t disclose how a lot it’s charging for the premium tier, however the month-to-month subscription seems to be priced within the vary of $5 to $6.
The premium tier provides a spread of further and improved options to the messaging app, which topped 500 million month-to-month energetic customers in January 2021. Telegram Premium permits customers to ship information as giant as 4GB (up from 2GB) and helps quicker downloads, for example, Telegram mentioned.
Paying prospects can even be capable to comply with as much as 1,000 channels, up from 500 provided to free customers, and create as much as 20 chat folders with as many as 200 chats every. Telegram Premium customers can even be capable to add as much as 4 accounts within the app and pin as much as 10 chats.
The transfer is Dubai-headquartered agency’s try to preserve its growth “pushed primarily by its customers, not advertisers,” it mentioned. It’s additionally the primary time an prompt messaging app with a whole lot of thousands and thousands of customers has rolled out a premium tier. Sign, WhatsApp, Fb Messenger, Apple’s Messages and Google’s Messages, a few of Telegram’s high rivals, don’t supply a premium tier.
Some analysts had earlier hoped that Telegram would be capable to monetize the platform via its blockchain token venture. However after a number of delays and regulatory troubles, Telegram mentioned in 2020 that it had deserted the venture and provided to return $1.2 billion it had raised from buyers.
In March 2021, Telegram raised over $1 billion from a lot of buyers together with Mubadala and Abu Dhabi Catalyst Companions by promoting 5-year pre-IPO convertible bonds.
“As we speak is a crucial day within the historical past of Telegram – marking not solely a brand new milestone, but in addition the start of Telegram’s sustainable monetization,” the agency mentioned in a weblog submit Sunday.
Telegram founder and chief govt Pavel Durov mentioned earlier this month the transfer to launch a premium tier was meant to reply to consumer demand for extra storage/bandwidth.
“After giving it some thought, we realized that the one option to let our most demanding followers get extra whereas maintaining our present options free is to make these raised limits a paid choice,” he mentioned.
In India, the premium model is priced at $6 for iPhone customers. Alex Barredo, a Spain-based know-how commentator, reported seeing €5.49 ($5.77) because the month-to-month value. A Telegram spokesperson didn’t instantly reply to a request for remark.
Premium customers can even have the power to transform voice messages into texts, acquire entry to unique stickers and reactions and use animated photos as their profile images. Paying prospects can even be capable to keep away from seeing advertisements on the app. (In some markets, sponsored messages are proven in giant, public one-to-many channels.)
Durov has pledged to maintain a lot of core options within the app free to customers and likewise proceed to construct new options for the non-paying viewers.
On Sunday, the agency mentioned it’s rolling out a function, known as be a part of requests, to allow all customers to affix a public group with out the necessity for an invitation hyperlink. One other new function geared toward free customers will make it potential for verified teams and channels to indicate their badge on the high of the chat. The brand new replace additionally helps rendering of animations at120 frames per second for brand new iPads and iPhones.
“This replace consists of over 100 fixes and optimizations to the cellular and desktop apps – eliminating bugs, bettering velocity, and increasing minor options,” Telegram mentioned.
In a be aware to shoppers in Might this yr, analysts at Sanford C. Bernstein reported that Telegram was getting “more and more aggressive” with its options. “Whereas WhatsApp and Messenger nonetheless comprise nearly all of messaging app downloads in our chosen group, Telegram has taken vital share from each apps, particularly Messenger,” they wrote.