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HomeSEOPersuade Your Boss to Ship You to MozCon 2022

Persuade Your Boss to Ship You to MozCon 2022 [Plus Bonus Letter Template!]

MozCon is again in particular person for 2022! From networking along with your friends to listening to from business leaders, there are advantages a-plenty to attending conferences. You understand that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is useful for your corporation?

Don’t fear, we’ve obtained a plan (with a bonus letter template on the finish!). 

Tips on how to make the case

Enterprise competitors is fiercer than ever. Solely those that are in a position to shift ways with the altering tides of selling will be capable of come out on prime. And that’s precisely what MozCon goes that can assist you do.

Masking every little thing a rising marketer wants for a well-balanced advertising weight loss plan (web optimization, content material, technique, development), MozCon delivers top-notch talks from hand-selected audio system over three insightful days in July.

There’s a lot in retailer for you this yr. Right here’s only a sampling of what you may anticipate at this yr’s MozCon:

Audio system and content material

Our audio system are actual practitioners and business leaders. We work with them to make sure they ship the perfect content material and insights to the stage to set you up for a yr of success. No gross sales pitches or speaking heads right here!


You’re employed onerous taking notes, studying new insights, and digesting all of that data — that’s why we expect you deserve slightly enjoyable within the evenings. It is your likelihood to decompress with fellow attendees and make new mates within the business. We host thrilling night networking occasions that add to the worth you may get out of your day of training. Plus, our Birds of a Feather lunch tables permit you to join with like-minded friends who share related pursuits.

Excessive-quality movies to share along with your group

A couple of month or so after the convention, we’ll ship you a hyperlink to professionally edited movies of each presentation on the convention. Your colleagues received’t get to partake within the real-time expertise(the #FOMO is actual), however they are going to get an opportunity to be taught every little thing you probably did, without cost.

Nice meals on web site

We all know that convention meals isn’t sometimes price mentioning, however MozCon is infamous for its cornucopia of tasty choices.

You’ll be able to anticipate two sizzling meals a day and a great deal of snacks from native Seattle distributors — up to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.


No duds right here, we do our homework in the case of choosing considerate swag worthy of retaining. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and extra cool stuff you’ll wish to take residence and showcase.

Put on your coronary heart in your sleeve

MozCon on behalf of our attendees provides again annually by donating a portion from each ticket offered in direction of a charitable group. Our 2022 charitable recipients are Washington Trails Affiliation and North Cascades Institute.

Reductions for present prospects

Moz Professional, Moz Native, and STAT prospects save massive on their ticket price, and there are reductions for teams of 10+ as nicely, so be certain to reap the benefits of financial savings the place you may!


However after all, don’t take our phrase for it! There are some unbelievable assets accessible at your fingertips that tout the advantages of attending conferences:

“I have been to MozCon six occasions — it is price touring all the best way from Adelaide, Australia. The data sharing is subsequent degree!” — Woj Kwasi, Head Honcho, Kwasi

“MozCon is hands-down among the many greatest organized tech-oriented conferences I’ve ever attended. From the strongly inclusive tradition with wealthy illustration of all stripes of life, to the pleasant vibe across the lunch tables and after-session events, you’d be onerous pressed to discover a extra informative and useful web optimization convention within the US. — Eddie Childs, Inbound Advertising and marketing Supervisor, Mediagistic

“MozCon has been my go-to convention for the previous three years. Between the top-notch speaker lineup, improbable lodging and memorable events and networking occasions, it is really a must-attend occasion for any digital advertising skilled seeking to additional their profession within the business.” — Kyle Sutton, Sr. Product Supervisor, web optimization Gannett / USA TODAY NETWORK

“MozCon is greater than a “work convention” – it truly is an annual collaboration with the brightest and most gifted SEOs from all around the world. Three full days of thought sharing, insights, and high quality time with business specialists. By no means have I ever been to a convention the place the audio system on stage are humble and simply accessible. 5/5 would attend once more.” — Angela O’Pry, Advertising and marketing Coordinator at Entry Sciences

Want slightly extra to get your boss on board? Take a look at some movies from years previous to get a style for the caliber of our audio system.

Purchase ticket, lower your expenses, get aggressive advertising insights. Everybody wins!

MozCon is one unforgettable expertise that lives and grows with you past simply the three days you spend in Seattle. And there is not any time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to learn about our subscriber or group pricing tiers to your boss — you’ll save a whole bunch of {dollars} whenever you do. Simply consider all of the Keurigs you could possibly get for that communal kitchen!

You should definitely copy the letter template under and make your case the straightforward means.

Letter template

Hello [fabulously generous boss],

I would like to get your approval to attend MozCon this yr, a advertising convention held utterly on-line July 11–13. Out of all of the occasions I could possibly be attending, I am selecting MozCon as a result of it offers insights that may develop our enterprise, maintain us on the reducing fringe of on-line advertising, and increase our aggressive benefit.

MozCon is a reasonably particular occasion in numerous methods. It is single-track, which suggests I will not miss out on any classes — I get the total good thing about all of the data shared. It is fastidiously curated: the organizers select every speaker and subject to create a well-rounded expertise that speaks to a very powerful particulars in digital advertising. And it is filled with worth — from the entry to free instruments and betas to new workflows and actionable tutorials, I am certain to carry residence methods to enhance our work instantly.

I do know you are busy, so I am going to rapidly define the highest causes MozCon is your best option for me:

  1. The networking is top-notch. MozCon is filled with entrepreneurs we will be taught from, in addition to new distributors and the chance to forge thrilling partnerships for our enterprise. The convention organizes after-hours occasions particularly round networking and serving to attendees spark new connections, so I am going to have plenty of alternatives to develop our contact record.

  2. I will be studying from the perfect. Each speaker at MozCon is hand-selected for his or her experience, authority, and management of their discipline. My notes will probably be crammed to the margins with insider information on essentially the most profitable web optimization methods, insights, workflows, and instruments that the business has to supply.

  3. Our group will get to be taught, too. Together with my MozCon Digital ticket, I am going to get entry to professionally produced movies of each single session on the convention — free! Which means we will all take pleasure in the advantages of those classes collectively, along with the first-hand data I am going to carry again myself.

And here is the half I do know you may respect — because it’s a digital convention, the value is unbeatable! If we buy a ticket earlier than April thirtieth, 2022, we’ll get entry to Early Fowl pricing, and since we’re Moz subscribers, we get an additional $400 off! Three days of jam-packed studying and a yr of impressed work comes out to [$1099 for Moz subscribers / $1499 regular discount]. Plus, I’ve the choice to save lots of 15% if I bundle the ticket with both of Moz’s superb skilled web optimization certifications: Technical web optimization or web optimization Necessities.

I am so enthusiastic about every little thing MozCon may imply for each my private development and for our enterprise. I do know it is an funding each our group and our shoppers will be pleased about, and I respect you taking the time to learn this immediately. If you would like me to schedule quarter-hour to talk about this in particular person, simply let me know!

Thanks once more,

[Your name here]



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