I’m a content material creator. I create content material—primarily weblog posts—for the Ahrefs weblog, which generates round ~300,000 visits monthly (from Google alone).
How did I grow to be a content material creator for such a well-liked weblog? Properly, I’ll speak about it later within the submit. However earlier than you keep it up studying, I would like you to know there are numerous paths to turning into a content material creator. The trail I adopted is merely one among them. However because it’s the one one I do know, it’s the one I’ll share.
Let’s start with some fundamentals.
What’s a content material creator?
A content material creator is somebody who creates written, audio, video, or visible content material for a digital platform like Instagram, TikTok, YouTube, or a weblog.
They are often working in-house for a corporation (like me) or company, freelancing, or doing their very own factor (e.g., influencers).
What does a content material creator do?
They create content material. (Duh!) In addition to that, they could additionally:
- Create a content material technique.
- Handle a content material calendar.
- Analysis content material concepts.
- Design and edit visuals.
- Document and edit movies.
- Produce podcasts.
- Do primary search engine optimization.
- Have a deep understanding of the channels they produce content material for, together with the most recent updates and modifications.
How a lot do content material creators make?
There isn’t any restrict to how a lot a content material creator can make.
However how a lot you make is dependent upon whether or not you’re working in-house, freelancing, or doing your personal factor. You may additionally earn extra if you:
- Have material experience.
- Have a sizeable following on the platform the place you create content material.
- Have a well known and well-respected model.
In response to Zippia, the median content material creator wage is $52,000 yearly. Nonetheless, some content material creators have been recognized to earn as much as six figures.
For instance, Jon Morrow of SmartBlogger used to cost as much as $2.50 per phrase when he was freelancing. That’s $5,000 for a 2,000-word submit. One article per week means Jon’s making six figures a yr.
Different examples embrace:
Methods to grow to be a profitable content material creator
Wanting again at my very own profession, I’ve recognized some key issues that led me to grow to be a content material creator.
1. Select a distinct segment to develop your data and expertise
To create content material, you should first have a subject. It may be something: finance, soccer, and even Pokemon playing cards. In truth, I began off writing about breakdancing.
I selected breakdancing as a result of it was one thing I used to be already aware of. I had been doing it for nearly eight years at that time and had gathered a ton of data. I simply wanted to determine the right way to share it.
Content material creation is in the end not about simply how lovely your writing is or how magical your movies are. In fact, they play a component. However the core of content material creation is about your concepts. Should you don’t have one thing to share—otherwise you don’t have the required data—it doesn’t matter how a lot time you spend refining your work. Individuals simply received’t care.
As bestselling finance creator Morgan Housel places it:
Good concepts are simple to jot down, dangerous concepts are onerous. Problem is a high quality sign, and author’s block normally signifies extra about your concepts than your writing.
To grow to be a profitable content material creator, you should begin with an space the place you both have current data/experience or an space the place you may develop data.
It’s OK for those who don’t have experience proper now. Quite the opposite, it’s a good way to start. Doc your journey and create content material round the way you’re studying, training, and gaining data. Individuals like to observe tales of somebody going from zero to one.
In truth, #buildinpublic is a well-liked hashtag on Twitter, and it has been a rallying level for a lot of people who find themselves creating content material and studying in public.
Added the product demo to the touchdown web page!
Initially added the video in 15 min…
Then determined I couldn’t dwell with the way it seemed
Spent one other 2hrs on design and now very proud of it.
Remaining model on this tweet, however the way it advanced is detailed beneath
— Marie Ng 🦙🌳 (@threehourcoffee) January 30, 2022
Lastly, the area of interest you select now just isn’t one thing you’re restricted to endlessly. You may at all times change subjects as you progress. I not create content material about breakdancing and, as a substitute, spend most of my time writing about advertising.
However the important thing level is that this: It’s a must to select one thing to get began—one which matches your strengths and the area of interest you’re growing your experience in.
2. Select a content material creation ability you’d prefer to develop
Subsequent, you need to select a content material format after which develop expertise in that space. Sorts of content material creation expertise embrace:
- Graphic design
- Video manufacturing
For instance, in case your area of interest is taekwondo, then maybe you could need to think about growing your expertise in video manufacturing.
That being stated, enjoying to your strengths is extra necessary. Creating content material is an extended journey. And creating the kind of content material you want on a subject you’re enthusiastic about will make it easier to go an extended method.
That is why, even supposing writing was (probably) a horrible medium for breakdancing, I nonetheless selected to go for copywriting ultimately. The truth that I used to be already fascinated about writing—coupled with me being digicam shy—made this choice a no brainer. In hindsight, writing matched my strengths and has served me effectively so far.
Should you’re like me and need to enhance your copywriting expertise, I extremely suggest these assets:
3. Create a “Do 100” undertaking
There’s no method round it. If you wish to learn to create content material, you have to create content material.
If you wish to enhance your content material creation expertise, one of the simplest ways is to truly make one thing and put it on the market. Sure, it’s scary. Sure, it is going to damage to get suggestions. However you need to undergo this part to grow to be a profitable content material creator.
To sort out the above, I like to recommend making a “Do 100” undertaking. That is an concept that was popularized by my good friend, Visakan Veerasamy. Principally, commit to creating 100 of X, the place X is the content material creation ability you need to enhance.
Right here’s the magic of Do 100 Factor: the primary 20 would possibly appear like crap, and also you would possibly assume you’ll by no means get higher for those who do 1000, after which quantity 30 seems higher than you thought doable (h/t @shrinetothevine) pic.twitter.com/Kz8cISI5Yk
— visa is sorting through outdated recordsdata (@visakanv) October 11, 2021
For instance, for those who’re attempting to excel at making short-form movies, then decide to creating 100 TikTok movies. Should you’re writing, decide to crafting 100 tweets or writing 100 weblog posts. Should you’re studying images, submit 100 pictures on Instagram.
The explanation why this works is twofold:
- Dedication – A undertaking is a forcing hand. No extra procrastination or fixed deliberation. That is the rationale why challenges like #tweet100 and #ship30for30 are so standard.
- Quantity – A ceramics instructor break up his class into two teams: One was graded solely on the amount of labor they produced, the opposite on the standard of labor. The end result: The group graded for amount produced works of upper high quality. Amount results in high quality. The extra you create, the higher you grow to be.
My story is comparable too. Whereas I didn’t name it a “Do 100” undertaking again then, I dedicated to sending an electronic mail a day, 5 days every week, to the subscribers of my breakdance weblog. I ultimately wrote over 100 emails. Wanting again, I now understand this undertaking actually skyrocketed my writing expertise.
4. Get a job as a content material creator
After working my breakdance weblog and dealing for an (finally unsuccessful) startup, I used to be employed as a content material advertising supervisor at ReferralCandy. At ReferralCandy, a giant a part of my work was to create weblog posts. However it wasn’t merely any weblog submit. I needed to create weblog posts that have been a part of a content material advertising technique.
Due to my work at ReferralCandy, I ultimately joined Ahrefs—and that is the place I’ve been for the previous three years.
You don’t need to get a job to grow to be a profitable content material creator. However I don’t remorse this path. In any case, a content material creator’s job immediately is not nearly content material creation. It entails many components of selling.
Working at a number of corporations has launched me to necessary advertising expertise like content material advertising and search engine optimization. It has additionally helped me to learn to plan and create content material as a part of a coherent advertising technique. All of those can solely serve to raised your profile as a content material creator.
I extremely suggest selecting up these expertise too. Use this useful resource to get began or watch this course:
Probably the most direct approach to get a job as a content material creator is to search for open job positions. Along with your “Do 100” undertaking as your portfolio, you’ll be in good standing to get one. Look by way of these job boards and see for those who match the roles’ standards. Broaden your horizons just a little—positions like “content material advertising supervisor” or “content material strategist” may very well be good matches too.
Networking is necessary as effectively. I received my jobs at ReferralCandy and Ahrefs as a result of I had met and befriended each the heads of selling. Don’t overcomplicate this. Should you’re studying from somebody proper now, attain out and thank them for his or her content material. That is how one can kickstart a relationship with somebody you admire.
5. Furthering your profession
As you progress alongside your profession path and publish extra, you’ll start to achieve a popularity in your area of interest. Chances are you’ll even construct a good following alongside the method.
Should you’re , you may think about branching out and enjoying with completely different initiatives. For instance, you could need to freelance for different web sites. If that’s the trail you’re pursuing, I like to recommend studying this submit by Nick LeRoy. Whereas it’s particularly about search engine optimization freelancing, a lot of the rules could be utilized to any type of freelancing.
There are different monetization alternatives too, apart from freelancing. Concepts embrace:
- Product sponsorships and promoting
- Talking engagements
- Substack or different types of subscriptions
- On-line programs
- Internet affiliate marketing
- Ecommerce, e.g., organising your personal store to promote merchandise
The world’s your oyster. Mess around and see which one matches your circumstance and context.
As a content material creator, you by no means cease studying.
You could keep updated and be taught in regards to the modifications in your chosen area of interest, in addition to the platforms you’re creating content material for. You additionally want to remain present on what your viewers desires to see.
Lastly, as you be taught increasingly more, you’ll begin to develop tastes and opinions. You’ll start to determine what works and what doesn’t. This will likely be what makes you stand out from the a whole lot and 1000’s of different content material creators.
Did I miss out on something? Let me know on Twitter.