Final up to date on February 1, 2022
That is the third publish in our sequence the place we take a look at the on-page search engine marketing of the world’s hottest CMS methods.
But when Squarespace hoped for a comfort “picket spoon” in our on-page search engine marketing sequence they’re going to be dissatisfied.
As a result of on this publish, we’re diving into Godaddy’s Web site Builder…
…and the low bar simply acquired a complete lot decrease.
So buckle up, and browse on to find:
- how effectively arrange for on-page search engine marketing GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder website to rank increased in Google,
- the technical search engine marketing points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for search engine marketing?
You had been anticipating extra? Okay then…
We’re positive you recognize GoDaddy. They’re the world’s largest area registrar.
However you won’t know — until you noticed the quite a few upsells once you registered your area — that in addition they have a semi-popular CMS you should utilize to construct your web site.
Why do we are saying semi-popular? As a result of in response to w3techs simply 0.3% of web sites run on GoDaddy’s Web site Builder (as of February 2022). Which signifies that WordPress websites (with a utilization proportion of 43.3%) outnumber GoDaddy websites by 144-1.
However these numbers don’t inform the complete story.
As a result of our guess is that when you think about the variety of spam websites selecting WordPress, the proportion of “actual” companies operating on GoDaddy’s Web site Builder will probably be a lot increased than 0.3%.
The dangerous information?
These companies are going to be significantly hampered by the shortage of management over their web site’s on-page search engine marketing.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy website.
The truth is, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy website you should utilize a flowery wizard to:
- Generate an search engine marketing title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve acquired about as a lot management over your web site’s on-page search engine marketing as Donald Trump has over his hair in a robust wind.
Throw in sluggish load occasions and also you’ve acquired a platform that’s positively going to be holding again your efforts to rank your website increased in Google.
Like photos? Right here’s a abstract…
How we examined the search engine marketing capabilities of GoDaddy’s Web site Builder
We arrange a small website on a GoDaddy Web site Builder Premium plan.
We selected a well-liked theme and loaded the location with demo content material.
The assessments included guide overview, operating the location via our personal search engine marketing audit device, and testing utilizing third-party instruments corresponding to Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder search engine marketing: The great, the dangerous, and the ugly
Earlier than reviewing GoDaddy’s management of on-page search engine marketing elements, let’s run via a few of the search engine marketing highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over hundreds of thousands of years…
Okay, um… it’s simple to combine your GoDaddy website with Google Search Console.
Dangerous: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you should utilize to “optimize” every web page in your website. We don’t discover it notably helpful, however we’ll come onto that later.
Exterior the wizard, they’ll allow you to set a title and meta description for every web page in your website in the primary editor.
Solely they don’t name it a title. For some motive, they’ve determined to name it a “headline”.
So why is that this an issue?
Properly, take into account a non-technical consumer who’s simply learn an article (like our search engine marketing audit information) telling them to create an optimized title tag. Isn’t calling the sector “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally be aware from the screenshot above that you just received’t get a search preview in the primary editor (you’ll get one within the wizard).
Ugly: Gradual load occasions
With Core Net Vitals being a part of Google’s algorithm since 2021, pace and structure stability is turned much more necessary to search engine marketing.
Our take a look at GoDaddy website had critical points with each.
For instance, this tremendous fundamental weblog publish…
…had a Google PageSpeed Insights rating of simply 23 and a time to interactive of 15.4 seconds.
It additionally had unusual points with structure stability (loading then hiding layers), which you’ll see within the timeline under.
The sluggish load occasions had been primarily attributable to heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your website
Need to edit a web page’s title and meta description? No drawback… until you need to do it for a weblog web page.
Need to get extra superior?
Time to change to a different CMS.
On-Web page search engine marketing Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to regulate of a few of the basic on-page search engine marketing elements.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Be aware: having management of an search engine marketing rating issue just isn’t equal to its optimization. search engine marketing audit instruments like Seobility provide recommendation on how you can correctly optimize every ingredient and discover errors in optimization which can be holding again your website. See our search engine marketing audit information for extra data on how you can totally optimize your web site.
search engine marketing Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be probably the most necessary on-page rating elements. And a well-written meta description may also help you get extra click-throughs (though Google received’t at all times use it).
On a GoDaddy website you possibly can set a customized title and meta description for every “web page”, however for a weblog publish, you’re out of luck.
There are two methods you possibly can set the title and outline for a web page.
The primary is in the primary editor, which we already lined above.
The second manner is thru the search engine marketing wizard.
To entry the wizard, click on on “Begin Optimizing” beneath “Settings > Search Engine Optimization” on any web page (proven under), or select “search engine marketing” from the “Advertising and marketing” dropdown.
From there, you possibly can select to “optimize” your homepage, or every other web page in your website.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate a listing of associated key phrases. You’ll be able to choose two or three of probably the most related phrases on your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick a title on your web page.
Let’s check out that first title (which we suspect many small enterprise house owners might choose):
Seobility Yoga – Yoga Lessons, Yoga Instruction, Yoga, Yoga Lessons
Appears good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is a good way to spice up your search engine rankings.
Wait, it’s 2022 not 1999.
Apparent sarcasm is clear hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to write down your web page titles for search engine marketing in 2022.
The truth is, we don’t actually like every of GoDaddy’s advised titles. However as we’re compelled to pick one earlier than continuing we’ll select the only:
Yoga Lessons – Seobility Yoga
It’s not good. However no less than it’s not spammy.
On the following display, we are able to add our web page’s meta description.
After which after one other couple of screens the place we are able to select so as to add our key phrases to our web page’s content material and heading, we’ll get to a remaining overview web page…
…and we’re executed.
As we alluded to earlier, we don’t discover this search engine marketing wizard notably useful. However the truth that the web page title strategies are poor, it’s an extremely sluggish manner of updating a few of the most simple search engine marketing rating elements.
Finally although, that’s simply our opinion. And non-technical customers might favor to replace their website this manner.
So we are able to’t precisely name this a destructive.
However what we are able to say is a destructive is that GoDaddy doesn’t provide you with any approach to set a customized search engine marketing title and outline on your weblog posts. The title will at all times be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, nevertheless it’s not good.
Study extra about search engine marketing Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy website, however once more, it’s fairly unintuitive. There’s no subject for modifying your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply search engine marketing title (bear in mind, GoDaddy calls that “headline”), we imply the “title” you select once you create a brand new web page:
So within the instance above, we’d get a slug that appears like this:
When you replace this title, the URL will even replace.
Which is type of advantageous we guess. However a subject for slug/URL may need made it somewhat easier to know?
As for the weblog, you’ll be caught with a slug based mostly on the title of the weblog publish itself. So if we now have a weblog publish titled:
Yoga Suggestions For Learners: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we are able to do to vary it. Not perfect.
Be aware: one thing we did uncover is that if you happen to change a printed weblog publish’s title, GoDaddy will hold the outdated URL. So we suppose you would initially create the weblog publish with a brief, 2-3 phrase keyword-targeted title, then change it to an extended title afterwards if you happen to needed a workaround.
Study extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites, you most likely received’t want to fret about this.
However you probably have a sequence of comparable pages in your website — i.e. focusing on the identical key phrases, or with very small variations in content material — there could also be occasions once you’ll need to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s definitely no apparent approach to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you possibly can management on a GoDaddy website.
Study extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta identify=”robots” content material=”index, observe”> – index this web page please Google
- <meta identify=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)
You don’t really need the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.
We couldn’t see any easy approach to noindex a person web page on a GoDaddy website.
Study extra about index management
Heading Tags (h1, h2, h3 and so forth)
Management in GoDaddy: no
Heading tags (h1, h2, h3, and so forth) assist Google perceive the construction, and subject(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the primary subject (stage 1), an h2 could possibly be a subtopic (stage 2), and an h3 could possibly be a sub-sub subject (stage 3), and so forth:
<h1>Pets</h1> (subject of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring on your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank often</h4> (subtopic of caring on your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring on your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve acquired just about zero management over headings.
At first look, we thought maybe they had been doing their funky naming conference trick once more and calling heading tags “Types”. However we had been mistaken.
Seems the dropdown within the picture above is actually for controlling the type of the heading. There’s no approach to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is the perfect match for a specific heading tag. Which wouldn’t be fairly a lot of a problem in the event that they had been choosing the proper ones…
…however (no less than in our assessments) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Properly, all you are able to do is choose “T” within the textual content toolbar.
Which turns the highlighted textual content into an H4. Desire a subheading? Powerful, you’re getting one other H4.
(H4 wasn’t even the proper tag right here, it ought to have been an H2)
So there’s simply no approach to create a correctly structured web page.
Study extra about heading tags
Structured information (aka schema)
Management in GoDaddy: no
Structured information (also referred to as schema) may also help Google perceive:
- the kind of content material on a web page (i.e. recipe, overview, product, article),
- the entity behind the web site (i.e. group),
- and may also be used to point out extra search options (wealthy snippets)
When you’re not acquainted with structured information and its influence on search engine marketing, we advocate studying our wealthy snippets information.
There’s no easy manner so as to add schema markup to a web page on GoDaddy.
Study extra about structured information and wealthy snippets
Picture search engine marketing
Management in GoDaddy: sure
The three most necessary parts of picture search engine marketing are:
- Alt textual content (description of the picture for display readers and engines like google)
- File dimension (smaller = sooner = higher)
- File identify (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs moderately effectively right here.
It’s simple so as to add alt textual content…
And once you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s really helpful by Google.
They’ll change the filename of the webp (we’d slightly they stored it the identical), however general we’re fairly pleased with how GoDaddy handles picture search engine marketing.
Study extra about picture search engine marketing
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2022 there’s actually no excuse for any website to nonetheless be operating over HTTP. However any search engine marketing advantages, it’s unsecure.
So we’re happy to say that each GoDaddy website (whether or not on a customized area or not) runs on HTTPS.
Study extra about HTTPS
Management in GoDaddy: no
A robots.txt file lets you cease search engine bots from accessing sure areas of your website.
For instance, you may need a bit with consumer generated content material that you just don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file on your website, there’s presently no approach to edit it. They clarify why right here.
Sadly, no, you won’t be able to edit the robots.txt instantly on GoCentral. It’s a proprietary GoDaddy product and all server aspect entry is managed by GoDaddy. The shopper has no direct entry.
Study extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your website.
GoDaddy robotically units up and maintains an XML sitemap on your website (pages, weblog posts, and so forth), nevertheless, there isn’t any approach to edit it.
Study extra about XML Sitemaps
Are GoDaddy websites mobile-friendly?
One phrase reply: sure
When designing your website on GoDaddy, there’s likelihood you’ll be specializing in the way it appears to be like on desktop.
The excellent news is that GoDaddy websites are totally responsive, and (pace points however) work effectively on cellular.
Simply make sure that to preview how your website appears to be like on each desktop and cellular. And bear in mind it’s the cellular model of your website that Google will index and rank. So you probably have a characteristic that shows on desktop however not cellular, then Google received’t take it under consideration for rankings.
GoDaddy will provide you with a preview of how your website appears to be like on cellular.
However we’d nonetheless advocate testing by yourself system after going reside.
If Google does discover any points with the cellular model of your web site, they’ll let you recognize in Search Console.
So hold an eye fixed out.
In conclusion: GoDaddy Web site Builder’s search engine marketing is significantly missing
Our mom instructed us that if we don’t have something constructive to say, then don’t say something.
But when we caught by that rule… effectively, you’d be taking a look at a clean web page right here.
As a result of it’s fairly arduous to conclude something apart from GoDaddy’s Web site Builder is poor for search engine marketing.
When you’re on the platform, you’re going to be hampered by the shortage of choices for optimizing your website/content material. And the sluggish web page load occasions are going to see you lagging your opponents each actually and metaphorically.
However with that being mentioned:
When you presently have a GoDaddy website and don’t need to swap to a extra superior CMS — an motion we really discovered GoDaddy assist engineers recommending in a lot of their very own assist threads! — our recommendation can be to:
- run a full search engine marketing audit (you possibly can observe this information),
- allocate time to fixing points and optimizing your website (the place potential),
- give attention to creating high-quality content material that helps your customers and totally solutions their search queries,
- construct your website’s authority by incomes prime quality backlinks (try our really helpful hyperlink constructing techniques right here)
Within the different components of this sequence, we reviewed the on-page search engine marketing of Wix, Squarespace, WordPress and Joomla. And we’ve in contrast the search engine marketing execs and cons of every CMS in a remaining roundup publish, the place we additionally revealed the perfect CMS for search engine marketing in 2022.
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