Just lately, igaming associates have been complaining about one thing that to lots of them appears to be like like unfavorable Search engine optimisation towards their websites. Quite a few folks have reported seeing hyperlinks to their websites from pages that appear like this:
Nevertheless, this isn’t unfavorable Search engine optimisation towards any particular websites however a byproduct of a hyperlink spam scheme that goes roughly like this:
- The offender hacks a lot of websites, principally powered by Joomla, principally unrelated to casinos, and locations his parasite pages just like the one within the screenshot above;
- The content material of this web page consists of a bunch of key phrases a few of that are linked to the offender’s different parasite pages on different hacked Joomla websites;
- Generally, to dilute the hyperlinks to their very own parasite pages, in addition they hyperlink to another random websites discovered rating for no matter key phrases they use. That is how these websites get their “unfavorable Search engine optimisation-like wanting” hyperlinks.
Affected associates, excellent news for you: in case your web site acquired into one among these parasite pages, it means it’s rating. Unhealthy information: you bought hyperlinks from hacked websites. These might not be as simply ignored as simply any poor high quality spam hyperlinks, so in case you have observed loads of these in your hyperlink profile lately, or in the event you’re apprehensive that your rankings have already been affected, you could wish to disavow them (or speak to me and I’ll provide help to with a hyperlink audit and make sure whether or not or not yours is a case like this and what your greatest plan of action could be).
How the offender monetises it: the banner and the header below it are linked to but different parasite pages on hacked Joomla websites, however on this case they’re set to redirect to their cash web site, slots2018 . on-line. Now, in the event you verify the hyperlinks of this one, you gained’t see something:
However in the event you verify one of many hacked parasite pages redirecting to it, you will note a totally completely different image:
slots2018 . on-line robots.txt disallows each bot from crawling the location, therefore Majestic and different instruments can’t crawl it and might’t report its backlinks (which might solely be redirects anyway). It’s not going to be crawled by Google, both – however the offender will not be apprehensive about it as the location will get all its visitors from throwaway redirected parasite pages on hacked third occasion websites. However, affiliate packages gained’t know the place his visitors comes from, both. Jogs my memory a little bit of this setup a couple of years again – solely in that case, it was WordPress as a substitute of Joomla.
Speaking of Joomla, it appears to be like like hacked websites are utilizing an outdated model – here’s a Sucuri scan outcome for one of many hacked websites:
So in the event you’re a web site proprietor, it goes with out saying that it is best to ensure you are working the newest model of no matter CMS you’re utilizing.