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Google is Extra Hesitant To Ship Customers Out Into The Internet

Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so dangerous defined that it wasn’t Google that was dangerous it was the Web. Then she opined that one of many causes for holding customers on Google is as a result of the online isn’t at all times a very good expertise.

Ex-Googler Marissa Mayer

Marissa Mayer was worker #20 at Google. She performed key roles in just about all of Google’s main merchandise, together with Google search, native, pictures, and AdWords, to call a number of.

She left Google to turn out to be president and CEO of Yahoo! for 5 years.

Mayer was not solely there in the beginning of Google however performed a task in shaping the corporate, which supplies her a novel perspective on the corporate and its considering, to some extent.

What’s the Motive for Zero-Click on SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the the subject of, Is Google Getting Worse?

In a single a part of the podcast she insisted that Google search is simply a mirror and doesn’t create the low high quality of the search outcomes.

She asserted that if the search outcomes are worse that’s solely as a result of the Web is worse.

The podcast then strikes on to debate featured snippets, what some within the search advertising neighborhood name zero-click search outcomes.

They’re known as zero-click as a result of Google exhibits the knowledge a consumer wants on the search outcomes web page in order that the customers obtain their reply with out having to click on by way of to an internet site.

Google formally says that these search options are designed to be useful.

Marissa Mayer opined that one other motivation to maintain individuals from clicking to an internet site is as a result of the standard of the Web is so dangerous.

The podcast host began the dialog together with his interpretation of what featured snippets are:

“A technique Google has tried to struggle the general decline in high quality is by supplementing its index of a trillion net pages with some content material of its personal.

For those who ask a easy query about cooking or the age of some politician or actor, and even what’s the perfect podcast, you might even see what Mayer calls an ‘inline consequence,’ or what Google calls a ‘featured


It’s a little bit of textual content that solutions your query proper there on the search-results web page, without having to click on on a hyperlink.”

Mayer supplied her opinion that Google could also be “hesitant” to refer customers to web sites.

She defined:

“I feel that Google is extra hesitant to ship customers out into the online.

And to me, you recognize, that factors to a pure rigidity the place they’re saying, ‘Wait, we see that the online typically isn’t a fantastic expertise for our searchers to proceed onto.

We’re holding them on our web page.’

Folks would possibly understand that and say, ‘Properly, they’re holding them on the web page as a result of that helps them earn more money, offers them extra management.’

However my sense is that current uptick within the variety of inline outcomes is as a result of they’re involved about a few of the low-quality experiences out on the net.

I feel that the issue is actually laborious.

You won’t like the way in which that Google’s fixing it in the intervening time, however given how the online is altering and evolving, I’m unsure that the previous method, if reapplied, would do in addition to you’d prefer it to.”

What Is the Motivation Behind Featured Snippets?

The explanation Google offers for offering featured snippets within the search outcomes is that they’re handy for customers.

Google’s assist paperwork explain:

“We show featured snippets when our techniques decide this format will assist individuals extra simply uncover what they’re looking for, each from the outline concerning the web page and after they click on on the hyperlink to learn the web page itself. They’re particularly useful for these on cellular or looking out by voice.”

Marissa Mayer’s opinion issues as a result of she performed a key function in shaping Google, from Search to AdWords to Gmail.

Clearly she’s solely providing her opinion and never stating a incontrovertible fact that Google is hesitant to ship visitors to web sites as a result of the Web is that dangerous.

However may there be one thing to her statement that web sites should not superb?

Think about that in 2022, there have been 8 formally acknowledged Google updates.

Of these eight updates, six of them updates have been spam updates, useful content material updates and product overview updates.

Nearly all of Google’s updates in 2022 have been designed to take away low high quality web content material from the search outcomes.

That target hunting down low high quality web sites aligns with Marissa Mayer’s view that the Web as we speak is filled with low high quality content material.

So the historical past of 2022 Updates form of confirms Marissa Mayer’s view that net content material is dangerous and that the one approach to enhance search is by enhancing net content material.

Given what Marissa Mayer says she will get a way of, that Google could be “involved about a few of the low-quality experiences out on the net,” may that play a small function in a few of the selections that Google makes with regard to featured snippets?

It’s laborious to consider that this can be a motivation for featured snippets.

However perhaps Mayer is saying out loud what Googlers say in personal.


Hearken to the Freakonomics podcast right here

Is Google Getting Worse?

Featured picture by Shutterstock/Koldunov



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