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Elon Musk Shares Imaginative and prescient For “Twitter 2.0”


Twitter CEO Elon Musk reveals six methods he plans to show Twitter into an “every little thing app,” which incorporates longform tweets, encrypted DMs, user-to-user funds, and extra.

In a collection of slides prefaced with the title “Twitter 2.0,” Musk offered his plans at an inside assembly:

The slides reveal the next objectives for the way forward for Twitter:

  • Promoting as leisure
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk revealed the slides on Twitter with out additional context, making it troublesome to learn too far into his plans for the corporate. Nevertheless, we are able to glean some info based mostly on the mock-up screenshots on every slide.

Promoting As Leisure

Musk plans to make promoting on Twitter extra entertaining, exhibiting an instance of an advert from HBO Max that reads like a Buzzfeed quiz.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The textual content reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so which home you belong to and what function you’d have on this planet of #LaCasaDelDragon.”

For context, the commercial is for the present Home of Dragons, a spin-off of Recreation of Thrones.

The advert copy jogs my memory of these Buzzfeed quizzes the place you reply a collection of questions to find out which character of a TV present you’d be.

The virality of these quizzes leads me to imagine Twitter’s route for promoting might generate significant engagement.

Is that this type of promoting doubtless to attract in new prospects who aren’t aware of the product already? In all probability not, but it surely may very well be an efficient option to increase model consciousness.

Video

Containing solely a thumbnail and placeholder textual content, the above instance doesn’t permit for a lot hypothesis about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Nevertheless, if Musk’s tweets are something to go by, his plans might embody bringing again the short-form video app Vine:

Musk can also be planning to compete with YouTube, claiming he can supply larger payouts. Mr. Beast, YouTube’s hottest creator, is skeptical of that declare:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk features a screenshot of Twitter’s Notes characteristic for instance his plans for longform tweets.

Twitter started testing Notes with a restricted variety of writers earlier this yr.

You’ll be able to see this characteristic in motion by visiting the @TwitterWrites account web page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This characteristic is self-explanatory.

Encrypted DMs have gotten an trade commonplace for social media websites. Meta launched end-to-end encryption for its messaging instruments in January, and now Twitter is following swimsuit.

Reverse engineering skilled Jane M. Wong just lately uncovered evidence of Twitter’s encrypted DMs, which suggests the replace could also be able to launch quickly.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will embody the next options:

  • A blue ‘verified’ checkmark
  • Precedence placement on the high of replies, mentions, and search outcomes
  • See 50% fewer advertisements
  • Add longer movies
  • Get early entry to new options

The textual content on the backside of Musk’s slide signifies the $7.99 per 30 days pricing is a “restricted time supply,” suggesting the value might enhance sooner or later except customers lock in now.

Funds

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide offers zero info concerning his plans for funds on Twitter. Nevertheless, these plans had been already shared earlier this month.

In a name with advertisers, Musk says he desires to show Twitter right into a digital market the place creators can set their very own costs for content material.

That can permit creators to promote tutorial movies, for instance, at a value they imagine is honest.

To that finish, Musk believes the sort of fee system will open the door for customers to ship cash on to different customers on Twitter.


Featured Picture: FellowNeko/Shutterstock



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