In our final weblog publish, “Is Google Searching for Variety in Evaluations,” we introduced a case research about evaluations and variety in evaluate scores. In that research, we concluded that Google shouldn’t be holding one-star evaluations on the prime of an inventory any longer than five-star evaluations. However, we additionally decided in that research that it’s also not the latest evaluations that keep on the prime of the itemizing. So, the following factor we seemed into was the size of the evaluations. We wished to find out if an extended evaluate (a bigger phrase depend) would keep on the prime for extra time than a shorter evaluate.
In case you missed our final weblog publish, we began this case research by monitoring evaluations on a lawncare web site. After six months, we determined so as to add extra industries to this take a look at (first a jeweler, then a advertising and marketing firm, and at last a handyman). See the picture to the left.
What We Seen:
Within the picture under, you will note that the typical one-star evaluate was 244 phrases, whereas the typical five-star evaluate was 74 phrases.
And this is smart as a result of everyone knows that individuals who go away one-star evaluations often prefer to go on and on for paragraphs as a result of they’re upset, whereas people who find themselves leaving five-star evaluations usually solely write a sentence or two.
We discovered a really sturdy correlation between the size of a evaluate and the way lengthy it stayed on the prime of the companies’ evaluate profile. Within the picture under, you will note that the longer a evaluate was (the extra phrases included within the evaluate), the longer it stayed within the prime 10 (or 11 within the case of the lawncare web site) positions.
Encourage prospects to jot down evaluate longer evaluations (100+ phrases). Since longer evaluations have a tendency to remain on the prime of an inventory for an extended period of time, this can be a great way to make sure that your greatest evaluations keep on the prime of an inventory for the longest period of time.