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Bexley council launches app-based anti-food-waste marketing campaign

Family meals waste mission will see Council partnering with two meals waste apps – OLIO & Kitche

The Bexley Family Meals Waste Undertaking launched on 2 March and can run by means of to the summer season. Residents are being inspired to obtain and use the 2 free apps centered on meals waste prevention (Kitche) and redistribution (OLIO).

  • OLIO is an app that connects neighbours with one another, so meals and home goods will be shared, not thrown away. In 5 years, says a press launch concerning the mission, “OLIO has grown into a world motion with over 5.6 million customers in 62+ nations, who’ve collectively shared over 43 million parts of meals. At its coronary heart, OLIO is all about good folks doing good issues, and it believes that small actions plus numerous folks can equal a large change.”
  • Kitche is a free app that provides customers useful meals reminders, suggestions, meals waste monitoring and encourages folks to eat what they purchase and purchase what they’ll eat. Kitche works to cut back waste from inside folks’s kitchens and “makes it simpler than ever earlier than to handle meals at house, saving cash and decreasing meals waste all inside one app”. Folks can import meals from their procuring receipt which supplies a real-time digital model of their kitchen merchandise to be used on-the-move and for recipe creation at house.

The Undertaking will probably be a rolling one and there will probably be actions all through to market it to Bexley households culminating within the “Bexley Eco competition” on the finish of June which will probably be a face-to-event on the NEST in Thamesmead.

Josh Newton, Cities Supervisor on the Ellen MacArthur Basis stated Bexley’s mission “is an thrilling instance of daring pondering by native authorities, working in partnership with round innovators to assist households lower your expenses, cut back waste, and deal with the local weather disaster on the identical time.”

Tessa Clarke, co-founder and CEO of OLIO, stated: “Final yr was extremely necessary for sustainability, with COP26 placing local weather change firmly on the worldwide information agenda. As a rustic, we’re undoubtedly changing into extra acutely aware concerning the influence our behaviour has on the planet – however our work is much from performed. Meals waste remains to be at a dangerously excessive degree, which is why initiatives like this are so necessary. We are able to’t wait to see the influence this programme has in Bexley, and hope that extra councils comply with swimsuit within the very close to future.”

Alex Vlassopulos, Co-Founder and CEO of Kitche, commented: “With meals inflation at 4.2%* and emissions from meals waste equal to a ⅓ of all automobiles within the UK,** it’s extra important than ever that we work along with councils to assist folks handle their meals consumption habits. We sit up for pioneering with Bexley to indicate how apps like Kitche and OLIO present probably the most scalable and environment friendly technique of driving behaviour change within the kitchen.

* Supply Workplace of Nationwide Statistics
**Supply WRAP. (



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