Earlier this month, Apple launched a new marketing campaign starring Harry Types to advertise AirPods and Spatial Audio. The advert, which options the music “Music For a Sushi Restaurant,” exhibits silhouettes of individuals dancing identical to in traditional iPod adverts. Now the corporate has launched a brand new TikTok filter that permits you to star in your individual AirPods advert with the silhouette impact.
The filter is predicated on the AirPods commercial with Harry Types, and it additionally options the identical music. The corporate has additionally invited some in style TikTok creators like Kendra Willis, Nifè, and Yai Ariza to advertise the brand new filter that can be utilized by anybody (through The Apple Submit).
For those who don’t have AirPods but however nonetheless wish to create a video utilizing the silhouette impact, that’s okay. Apple’s TikTok filter additionally provides a 3D model of the third-generation AirPods to your ears, and it even tracks your actions – so you may dance and really feel such as you’re in an Apple commercial.
Bounce into a brand new dimension of sound with Spatial Audio. Check out new AirPods Silhouette impact.
In an effort to check out the brand new AirPods silhouette impact in TikTok, simply comply with the steps beneath:
- Open the TikTok app
- Faucet the (+) button to create a brand new video
- Faucet the Results button
- Faucet the search icon
- Seek for “AirPods silhouettes”
- File your individual video and share it along with your followers
One other simple strategy to discover the brand new impact is by on the lookout for Apple’s official profile (@apple) on TikTok. Select one of many movies promoted by the corporate after which faucet the “AirPods silhouettes” button.
When Apple launched the AirPods 3 final yr, the corporate additionally promoted it with one other commercial impressed by the traditional iPod silhouette adverts.
Apple on TikTok
This isn’t the primary time Apple has used TikTok to advertise its services and products. In 2021, the corporate partnered with singer and actress Olivia Rodrigo, who launched a music video “made with iPad.” Then, Apple and Olivia Rodrigo used TikTok to encourage customers to create and share masks much like those within the music video, which had been created utilizing Procreate.
In 2020, Apple used its TikTok account for the primary time to promote iPhone 12 and iPhone 12 mini with enjoyable movies created by TikTok influencers.
As TikTok has grow to be more and more in style around the globe, it’s no shock that Apple is making the most of the social community’s hype to advertise itself.
AirPods 3, or third-generation AirPods, had been the final AirPods to get Spatial Audio help following AirPods Professional and AirPods Max. Apple’s new actually wi-fi earphones launched in October 2021 include a brand new, extra compact design, larger battery, and improved sound high quality.
For those who don’t but have AirPods or are on the lookout for a brand new pair, you will discover particular AirPods offers on Amazon.
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